It’s not the miles, it’s how you live them

Since the 1960’s Volkswagen embraced a culture of freedom, expression and fun. We were tasked with capturing this spirit in a brand campaign.

Unexpected Smiles

To bring smiles to the most mundane places we aired the spot in places like the gas pump, the elevator and in line at the store.

Share Smiles Out of Home

This interactive billboard uses facial and motion recognition to reinforce Volkswagen as a fun brand. The more animated and silly you get (i.e. funny faces and dancing), the bigger the reaction from babies, bosses and the like.

Copywriter: Amir Farhang