Helping Chevrolet define “Find New Roads”
Could you give up your phone? We traveled the world asking people to give up their phone for a day, look up and see what they discover. The campaign was so successful in branding "Find New Roads", it has been extended and produced in other Chevrolet markets like Brazil.
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“Who would ever hand over their phone
to be locked up?”
United States: Find What Matters
Mexico City: Find New Memories
Dubai: Find Serenity
Korea: Find Perspective
Website
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Copywriter: Joel Westcott
ACD: Ben Vrazo