Helping Chevrolet define “Find New Roads”
Could you give up your phone? We traveled the world asking people to give up their phone for a day, look up and see what they discover. The campaign was so successful in branding "Find New Roads", it has been extended and produced in other Chevrolet markets like Brazil.
![](https://freight.cargo.site/t/original/i/96c343094f11ec858fe5e3aabb588a92757e6c5143d30199952309a71679abb5/LookingUp5.gif)
![](https://freight.cargo.site/t/original/i/8e3bbd28a929389402fea4746653a9df55cd9b5f65264d509d43d786dc824893/LookingUp6.gif)
“Who would ever hand over their phone
to be locked up?”
United States: Find What Matters
Mexico City: Find New Memories
Dubai: Find Serenity
Korea: Find Perspective
Website
![](https://freight.cargo.site/t/original/i/daa29d9f937715ccda39a1cecb0f90b4480e7c481c2bf70d628810cf7093f798/LookingUpWebsite.jpg)
![](https://freight.cargo.site/t/original/i/6d5b029932266fd5d232c08489d0db332bf63f05f2eacbe5d5cdd86518d0647e/LookingUpWebsite2.jpg)
______________________
Copywriter: Joel Westcott
ACD: Ben Vrazo