Helping Chevrolet define “Find New Roads”

Could you give up your phone? We traveled the world asking people to give up their phone for a day, look up and see what they discover. The campaign was so successful in branding "Find New Roads", it has been extended and produced in other Chevrolet markets like Brazil.

“Who would ever hand over their phone
to be locked up?”

United States: Find What Matters

Mexico City: Find New Memories

Dubai: Find Serenity

Korea: Find Perspective


Copywriter: Joel Westcott
ACD: Ben Vrazo