Providing Vanlightenment and giving thanks.
Vanlightenment
Raising a family is a beautiful thing. It’s also a scary, stressful, tiring, messy thing. One that makes millions of parents feel exhausted and out of control. The Chrysler Pacifica is a slice of calm in your chaotic life, with features that give back that sense of simplicity and harmony you’ve been missing since having kids.
Recognitions
Effies — Shortlist
Vanlightened Thoughts
To support our campaign, we created some short “Vanlightened Thoughts”.
Thanking Parents
Not all parents are the same. In this campaign we thanked all the different types of parents who drive Chrysler Pacificas.
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Copywriter: Greg Kissler