Shattering perceptions with wood chippers, dogs, eggs, and uncomfortable closeness
These spots where a major part of the early Shattering Perceptions campaign. Before “Real People” became an often-spoofed, JD power focused campaign of odd reveals and car swaps, Shattering Perceptions utilized some conceptual, fun experiments to focus on unique vehicle features.
Wood Chipper: Global Chevy Cruze WiFi Connectivity
The idea was so successful, it was recreated in Dubai, Canada, Mexico and Israel. See the YouTube Long Form for deeper information and more laughs.
Personal Space: Chevrolet Traverse Lane Departure Warning
See the YouTube Long Form for deeper information and more delightful uncomfortableness.
Think Fast: Chevrolet Equinox’s forward collision warning
See the YouTube Long Form for deeper information and more eggscellent reactions.
Dogs: The best judges of a hatchchback
Copywriter: Melissa Gessner, Joel Wescott