Shattering perceptions with wood chippers, dogs, eggs, and uncomfortable closeness.


These spots where a major part of the early Shattering Perceptions campaign. Before “Real People” became an often-spoofed, JD power focused campaign of odd reveals and car swaps,  Shattering Perceptions utilized some conceptual, fun experiments to focus on unique vehicle features.
Recognitions
Effies — Bronze
D Show — Integrated



Wood Chipper: Global Chevy Cruze WiFi Connectivity

 
The idea was so successful, it was recreated in Dubai, Canada, Mexico and Israel. See the YouTube Long Form for deeper information and more laughs.





Personal Space: Chevrolet Traverse Lane Departure Warning


See the YouTube Long Form for deeper information and more delightful uncomfortableness.





Think Fast: Chevrolet Equinox’s forward collision warning


See the YouTube Long Form for deeper information and more eggscellent reactions.





Dogs: The best judges of a hatchchback





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Copywriter: Melissa GessnerJoel Wescott