Mike Palese CD/AD

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	<title>Mike Palese CD/AD</title>
	<link>https://mikepalese.com</link>
	<description>Mike Palese CD/AD</description>
	<pubDate>Mon, 09 Mar 2026 18:01:48 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://mikepalese.com/Homepage</link>

		<pubDate>Tue, 05 Sep 2017 05:14:52 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

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		<description>
	Hi, I’m
&#60;img width="1920" height="650" width_o="1920" height_o="650" data-src="https://freight.cargo.site/t/original/i/64ab3cfca38f9581324f69fe864c961b544f86339a56d019199f9dfac5e0528d/FinalNewHeader5.gif" data-mid="134609817" border="0"  src="https://freight.cargo.site/w/1000/i/64ab3cfca38f9581324f69fe864c961b544f86339a56d019199f9dfac5e0528d/FinalNewHeader5.gif" /&#62;
	

An award-winning Creative Director, Art Director and Breakdancer.*
  Sixth grade talent competition. I can still do a pretty mean worm.
 When not in an Uber, I’m driven by results.


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		<title>Awards</title>
				
		<link>https://mikepalese.com/Awards</link>

		<pubDate>Tue, 25 Feb 2025 00:47:07 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/Awards</guid>

		<description>
	Cannes LionSilver&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Brand-led Mobile WebsitesBronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; AR / VR Immersive StorytellingShortlst&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Use of Website / MicrositeShortlst&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Branded GamesShortlst&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Technology / ARShortlst&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Apps &#38;amp; GamesShortlst&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Digit &#38;amp; Mobile Games

One Show

Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Agency-Initiated &#38;amp; Originated ProjectsSilver&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Brand PartnershipsBronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Innovation &#38;amp; TransformationBronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Craft / Use of TechnologyMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Craft / Use of TechnologyMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; AR, VR &#38;amp; MRMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Innovation &#38;amp; TransformationMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Current Event ResponseMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Brand PartnershipsMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Digital DesignMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Craft / Art DirectionShortlist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ProductsShortlist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Brand PartnershipsShortlist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Products for GoodShortlist&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Brand Partnership

Effies

Bronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Timely Opportunity - ServicesBronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; RenaissanceFinalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Crisis Response / Critical PivotFinalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Automotive - Vehicles

D&#38;amp;AD

Shortlist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Digital Design / Immersive Experiences

ADC


Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Mobile WebsitesSilver&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Branded Content / EntertainmentBronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Experiential Design&#38;nbsp;Bronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Mobile / Use of TechnologyMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Mobile / Art DirectionMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Art Direction - Digital / MotionMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Digital Experiences / AR / MRMerit &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; InnovationDrum Awards
Best Brand Experience / Mobile / Collaboration or Partnership


	Clios Awards

Bronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Design / Digital/Mobile

Clios Sports

Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Events/ExperientialSilver&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Branded Entertainment &#38;amp; ContentBronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Partnerships &#38;amp; CollaborationsBronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Integrated CampaignBronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Social Media / Multi-Platform CampaignShortlist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Social Good

NY Festivals

Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Creative Strategy / Effectiveness
Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Signal /NoiseSliver &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Innovation: Best Use
Silver &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Art Direction / Branded Content
Bronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Art Direction / Design
Bronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Branded Content / Disciple
Bronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Art Direction / Craft
Bronze&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Digital &#38;amp; Mobile / Brand
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Games / Mobile Platform
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Earned Media / Best Use
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Brand Loyalty / Best UseFinalist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Sponsor Integration / Best Use
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Branded Content / Product &#38;amp; Services
Finalist&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Innovation / Best Use
Finalist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; Partnerships / Products 
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Digital Transformations / Best Use
Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;VR/AR / Best Use
Finalist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;Partnership Innovation / Best Use

Shorty Awards

Gold&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Mobile
Bronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; Online Event/Activation
Bronze &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; Digital Pivot
Finalist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Immersion

Finalist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Filters/LensAudience Honor&#38;nbsp; &#38;nbsp; Mobile Campaign


Webby AwardsPeople's Voice WinnerBest Mobile Visual Design - Aesthetic (Mobile Features)

Ad Age Global Automotive Marketing Awards


Finalist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Best Purpose-Driven Campaign


D Show
Best In Show&#38;nbsp; &#38;nbsp; InnovationBest In Show&#38;nbsp; &#38;nbsp; Integrated over 250kSilver&#38;nbsp; &#38;nbsp; Social Impact

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		<title>ABOUT ME</title>
				
		<link>https://mikepalese.com/ABOUT-ME</link>

		<pubDate>Tue, 06 Nov 2012 03:46:07 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/ABOUT-ME</guid>

		<description>
	&#60;img width="1920" height="650" width_o="1920" height_o="650" data-src="https://freight.cargo.site/t/original/i/d4a5cc3ef0af99cf765b84df9193f761f19aeb9100348dfd65205a5beb631848/FinalNewHeader5.gif" data-mid="134908503" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/d4a5cc3ef0af99cf765b84df9193f761f19aeb9100348dfd65205a5beb631848/FinalNewHeader5.gif" /&#62;
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Contact &#38;nbsp; &#38;nbsp; email &#124; 626.840.4848
	Some ideas live in ads.
The best ones live everywhere.
I lead teams to build the latter.

AND...
I spontaneously write and sing silly songs to my dogs. Judging by their tails, I have 43 consecutive hits in a row.

I was the kid who would jump anything on a bike. It made me fearless and somewhat shorter. &#38;nbsp;

I’ve been an animal butler, a pup guide, and a zoo marketer. 

I like cheese. The food, but also dad jokes.
* The last e in Palese is a long, or “hard” e. Most people guess /paˈlēs/.


ExperienceMy official conceptual resume can be found here, but check below for a brief summary.&#38;nbsp;Visit LinkedIn for even more detailed info.
Freelance2025-2026 • MetRx, athenahealth, Rocket

Doner2022-2025 • Dodge, Jeep, Chrysler, Ram, Fiat, Alfa Romeo, Maserati, CorePower

Verizon
2019-2022 • 5G, Fios, Retail, Hum, Verizon Protect HomeFreelance2018 • Facebook, YouTube, Prestone, Boost Mobile, Kahlúa, Fox Television

Commonwealth//McCann2015-2017 • Chevrolet

JWT2012-2015 • U.S. Marine Corps, U.S. Virgin IslandsDeutsch2011-2012 • Volkswagen
TBWA &#124; Chiat &#124; Day2009-2011 • Gatorade, Energizer, Pepsi, Pedigree, Pur, Visa, Jimmy Dean, 
Hillshire Farms, Activation, Tap Water Project, LMU, Nissan &#38;amp; Infiniti

FreelanceLexus, HBO, El Pollo Loco, Toshiba, THQ, Mandalay Bay Casino

CP+B
Intern


The best recognition you can get is overhearing 
a stranger talk fondly about your work.
But here’s a few other opinions.


	Cannes Lions: Silver, Bronze, Shortlist x5Andy Awards: GoldOne Show: Gold, Silver, Bronze x2, Merit x7, Shortlist x8Clio: Bronze
Sports Clio:&#38;nbsp; Gold,&#38;nbsp; Silver, Bronze (x3), ShortlistEffies: Bronze, Finalist (x 2)NY Festivals:&#38;nbsp; Gold, Bronze, Silver,&#38;nbsp;Shortlist
AICP Next: ShortlistRover’s Best Dog-Themed Super Bowl Spots of All Time

	ADC: &#38;nbsp;Gold, Silver, Bronze x2, Merit x4, Shortlist x5Webby Awards: People's Voice Winner, NomineeD&#38;amp;AD: ShortlistShorty Awards: Gold, Bronze,&#38;nbsp;ShortlistFWA Site of the DayADWEEK Ad of the Day Creativity Editor’s Pick (x 2)CommArts Exhibits (x 2)D Show: Best of Category,&#38;nbsp;Integrated, Social Impact &#38;amp; D-Versity


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		<title>Metrx</title>
				
		<link>https://mikepalese.com/Metrx</link>

		<pubDate>Mon, 09 Mar 2026 18:01:48 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/Metrx</guid>

		<description>Life's not a video game, but that doesn't mean you can't Level-Up your nutrition.

Following the success of their 2024 ‘90s-themed campaign, Met-Rx launched a new line of post-workout bars and fuel. When workouts hit a wall, athletes need to push to the next level—this idea inspired our ‘Level-Up’ campaign.


___________________________________Copywriter: Jameson Lamarca
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		<title>The Met Unframed</title>
				
		<link>https://mikepalese.com/The-Met-Unframed</link>

		<pubDate>Mon, 19 Apr 2021 21:21:02 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/The-Met-Unframed</guid>

		<description>Making AR(t) History.
 
	The MET Unframed
For the first time in its history, the Metropolitan Museum of Art had to close its doors. At the same time, Verizon was taking their 5G network nationwide, so we decided to take the museum along with us. With an immersive augmented reality mobile experience, we reopened the virtual doors of The Met, and didn’t just bring the museum to people’s devices—we brought it to life, like they’d never seen it before. 
Enter, The Met Unframed
	
&#60;img width="500" height="282" width_o="500" height_o="282" data-src="https://freight.cargo.site/t/original/i/22c9f4b4c1a96e7e5d14ae01ec0788dae0d057b0db26c3b4d28e348fd72c7850/Header4.gif" data-mid="136342626" border="0"  src="https://freight.cargo.site/w/500/i/22c9f4b4c1a96e7e5d14ae01ec0788dae0d057b0db26c3b4d28e348fd72c7850/Header4.gif" /&#62;


	Recognitions
Cannes Lions: Silver, Bronze, Shortlist x5
 Andy Awards: Gold
Clio Awards: BronzeOne Show: Gold, Silver, Bronze x2,Merit x7, Shortlist x3
ADC: Gold, Silver, Bronze x2, Merit x4, Shortlist x5D&#38;amp;AD: Shortlist

Webby Awards:&#38;nbsp;People's Voice Winner, NomineeFWA Site of the Day


The Met, Like You’ve Never Seen It BeforeTwelve never-before-seen curations, designed by The Met. 46 interactive challenges that allow visitors to “un-frame” art and place it in their homes with AR. Exclusive pieces of the experience even come to life on 5G. All built and powered with Verizon technology, illustrating how 5G will enhance and change the future of art and cultural experience.


An Exhibit Hidden In Plain Sight.Stay-at-Home, gallery-openings-in-a-box (using The Met’s remnant art crates.) Official museum plaques around the city launched 5G AR-t in the streets. Without having any paid media at our disposal, our clever placements and social outreach garnered earned media and created awareness for the experience.


	&#60;img width="1500" height="1065" width_o="1500" height_o="1065" data-src="https://freight.cargo.site/t/original/i/676a8b28b1a2db614d57cb5d1fce83c205e8e42d70d4c65981fad57df810810a/Plaque2.png" data-mid="105925727" border="0"  src="https://freight.cargo.site/w/1000/i/676a8b28b1a2db614d57cb5d1fce83c205e8e42d70d4c65981fad57df810810a/Plaque2.png" /&#62;
	&#60;img width="600" height="316" width_o="600" height_o="316" data-src="https://freight.cargo.site/t/original/i/467cf111025e884d572b2fd9aadfdb2053658ba91f6ada3a72990d09c6b39eaa/ezgif-5-c522ebb72922.gif" data-mid="105925825" border="0"  src="https://freight.cargo.site/w/600/i/467cf111025e884d572b2fd9aadfdb2053658ba91f6ada3a72990d09c6b39eaa/ezgif-5-c522ebb72922.gif" /&#62;
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		<title>GoNoodle</title>
				
		<link>https://mikepalese.com/GoNoodle</link>

		<pubDate>Tue, 15 Mar 2022 22:18:18 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/GoNoodle</guid>

		<description>A special live stream that got kids moving.

	A live motion capture stream is difficult without&#38;nbsp; 5G. With the help of Media Monks and GoNoodle, Verizon 5G Labs was able to stream a live NFL Play :60 exercise event that brought together a 3D version of GoNoodle’s Coach Terry, NFL QB Tua Tagovailoa from an XR stage and a remote Disney Magnet school.
&#60;img width="494" height="100" width_o="494" height_o="100" data-src="https://freight.cargo.site/t/original/i/523c808229b5268ed6ab70e90a6cfdb94635657e391757f602aafb2873db6ce6/socialMediaLogosAligned2.jpg" data-mid="136562833" border="0" data-scale="60" src="https://freight.cargo.site/w/494/i/523c808229b5268ed6ab70e90a6cfdb94635657e391757f602aafb2873db6ce6/socialMediaLogosAligned2.jpg" /&#62;To convey the full 5G story, our team created a behind the scenes video that was shared across all major social channels.


	&#60;img width="792" height="444" width_o="792" height_o="444" data-src="https://freight.cargo.site/t/original/i/52ab826b258f914786951fd2c74e5a34c9dd3581cebb9ebc7b5bf27dc8f4b63b/GoNoodleExample.gif" data-mid="136492289" border="0" data-scale="75" src="https://freight.cargo.site/w/792/i/52ab826b258f914786951fd2c74e5a34c9dd3581cebb9ebc7b5bf27dc8f4b63b/GoNoodleExample.gif" /&#62;&#60;img width="600" height="114" width_o="600" height_o="114" data-src="https://freight.cargo.site/t/original/i/ae44bfcd516d1f002d01c4008162cc5ae120670cf642dd7c1056275b008bea95/scykdaactpoloy2v0xj0_alt.png" data-mid="136496275" border="0" data-scale="60" src="https://freight.cargo.site/w/600/i/ae44bfcd516d1f002d01c4008162cc5ae120670cf642dd7c1056275b008bea95/scykdaactpoloy2v0xj0_alt.png" /&#62;


Behind the Scene of the Totally Terrific Fitness Fantasy


Social Footprint
Schools were prompted to register for the live event. And over 400 schools watched and exercised with the live stream through YouTube.

	
&#60;img width="600" height="754" width_o="600" height_o="754" data-src="https://freight.cargo.site/t/original/i/529832251c35629eccac59c7f316fed1434eece16cb2b658c42eb0bcbadc9f9e/GoNoodleVZPost.gif" data-mid="136461119" border="0"  src="https://freight.cargo.site/w/600/i/529832251c35629eccac59c7f316fed1434eece16cb2b658c42eb0bcbadc9f9e/GoNoodleVZPost.gif" /&#62;
&#60;img width="1096" height="1026" width_o="1096" height_o="1026" data-src="https://freight.cargo.site/t/original/i/ba41bd74868b190838adf1a15e081f842b6fdcb6325b109813c843ebbc0f2c03/Screen-Shot-2022-03-16-at-12.52.15-AM.png" data-mid="136566890" border="0"  src="https://freight.cargo.site/w/1000/i/ba41bd74868b190838adf1a15e081f842b6fdcb6325b109813c843ebbc0f2c03/Screen-Shot-2022-03-16-at-12.52.15-AM.png" /&#62;
&#60;img width="1078" height="1120" width_o="1078" height_o="1120" data-src="https://freight.cargo.site/t/original/i/154732969720532799009c75efb92d1015ed771c72e9d064e612c561f7c67f4a/Screen-Shot-2022-03-16-at-12.51.45-AM.png" data-mid="136567561" border="0"  src="https://freight.cargo.site/w/1000/i/154732969720532799009c75efb92d1015ed771c72e9d064e612c561f7c67f4a/Screen-Shot-2022-03-16-at-12.51.45-AM.png" /&#62;

	&#60;img width="800" height="710" width_o="800" height_o="710" data-src="https://freight.cargo.site/t/original/i/cc47d4760e3dfbc5daf029655c3f13af1dfb1604fb0083edfb497a0d0d73f85a/SchoolTweet2.gif" data-mid="225679376" border="0"  src="https://freight.cargo.site/w/800/i/cc47d4760e3dfbc5daf029655c3f13af1dfb1604fb0083edfb497a0d0d73f85a/SchoolTweet2.gif" /&#62;


&#60;img width="1024" height="757" width_o="1024" height_o="757" data-src="https://freight.cargo.site/t/original/i/718d718d1b719d6ca91199926f13a070bd53496a368002127adf998cf3ddb961/GoNoodleLiveYouTube2.jpg" data-mid="136567262" border="0" data-scale="250" src="https://freight.cargo.site/w/1000/i/718d718d1b719d6ca91199926f13a070bd53496a368002127adf998cf3ddb961/GoNoodleLiveYouTube2.jpg" /&#62;
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		<title>Volkswagen Smiles</title>
				
		<link>https://mikepalese.com/Volkswagen-Smiles</link>

		<pubDate>Wed, 03 Oct 2012 20:01:08 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/Volkswagen-Smiles</guid>

		<description>It’s not the miles, it’s how you live them.Since the 1960’s Volkswagen embraced a culture of freedom, expression and fun. We were tasked with capturing this spirit in a brand campaign.


Unexpected SmilesTo bring smiles to the most mundane places we aired the spot in places like the gas pump, the elevator and in line at the store.
&#60;img width="1200" height="792" width_o="1200" height_o="792" data-src="https://freight.cargo.site/t/original/i/bb7851e30fc70ec3cf5d3c60afc196a64e24f8d2e4761fd5dd935b216cfcef87/Smiles2b_o.jpg" data-mid="3396423" border="0" data-scale="150" src="https://freight.cargo.site/w/1000/i/bb7851e30fc70ec3cf5d3c60afc196a64e24f8d2e4761fd5dd935b216cfcef87/Smiles2b_o.jpg" /&#62;


Share Smiles Out of Home
This interactive billboard uses facial and motion recognition to reinforce Volkswagen as a fun brand. The more animated and silly you get (i.e. funny faces and dancing), the bigger the reaction
from babies, bosses and the like.&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/0f516d552175ab829151ac73c83a705a46275a724e829e9bea38a643bfa699f8/Smiles6_o.jpg" data-mid="3396428" border="0" data-scale="150" src="https://freight.cargo.site/w/1000/i/0f516d552175ab829151ac73c83a705a46275a724e829e9bea38a643bfa699f8/Smiles6_o.jpg" /&#62;______________________Copywriter: Amir Farhang</description>
		
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	<item>
		<title>Volkswagen Bad Dog</title>
				
		<link>https://mikepalese.com/Volkswagen-Bad-Dog</link>

		<pubDate>Wed, 29 Jan 2014 07:00:41 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/Volkswagen-Bad-Dog</guid>

		<description>Control everything from your pocket, purse or&#38;nbsp;wherever.

Features sell cars. And Volkswagen's keyless entry was too cool to ignore.&#38;nbsp;


___________________________________Copywriters: John Witting, Matt ShermanAD: Paul&#38;nbsp; Oberlin&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Chrysler Pacifica</title>
				
		<link>https://mikepalese.com/Chrysler-Pacifica</link>

		<pubDate>Fri, 05 May 2023 19:21:51 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/Chrysler-Pacifica</guid>

		<description>Providing Vanlightenment and giving thanks.

Vanlightenment
	
Raising a family is a beautiful thing. It’s also a scary, stressful, tiring, messy thing. One that makes millions of parents feel exhausted and out of control. The Chrysler Pacifica is a slice of calm in your chaotic life, with features that give back that sense of simplicity and harmony you’ve been missing since having kids.
	
Recognitions
Effies — Shortlist


Vanlightened Thoughts
To support our campaign, we created some short “Vanlightened Thoughts”.


Thanking Parents
Not all parents are the same. In this campaign we thanked all the different types of parents who drive Chrysler Pacificas.


____________________________________
Copywriter: Greg Kissler

 </description>
		
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	<item>
		<title>5G Face</title>
				
		<link>https://mikepalese.com/5G-Face</link>

		<pubDate>Fri, 09 Apr 2021 06:40:31 +0000</pubDate>

		<dc:creator>Mike Palese CD/AD</dc:creator>

		<guid isPermaLink="true">https://mikepalese.com/5G-Face</guid>

		<description>5G Gifts = 5G Face
	Using a custom lens exclusively on Snapchat for one day, we showed the world exactly how people would react to getting 5G phones. The lens digitally manipulates the 42 muscles in your face—exaggerating the smiles, surprise, and joy people feel the first time they get a 5G gift from Verizon.
	Recognitions
Shorty Awards Shortlist


.

	Snap Ads
The week leading up to the launch of the Lens we seeded the idea of 5G Face with some Snap Ads, that also help push holiday sales.


Earned Media&#38;nbsp;
 “5G Face” made its way through social media.

&#60;img width="598" height="768" width_o="598" height_o="768" data-src="https://freight.cargo.site/t/original/i/2406cd09197f6df8d0c0074da1e9640e94fc72abba7634d277f3b3f860aa87a1/KidMaking5GFace.gif" data-mid="136448606" border="0" data-scale="60" src="https://freight.cargo.site/w/598/i/2406cd09197f6df8d0c0074da1e9640e94fc72abba7634d277f3b3f860aa87a1/KidMaking5GFace.gif" /&#62;


Lens SliderWe gave users a hint at how to best use our lens with the universal language of emoji. By sliding across, people could 
morph their expressions between happiness, wonder and surprise, giving them plenty of 5G Faces to play with. 
The center images shows the slider UI, whie the rest of the images shows the branded videos people shared on social media.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="251" height="450" width_o="251" height_o="450" data-src="https://freight.cargo.site/t/original/i/cd1ce11c91039df1c7ebdc5bc4bccd4a9142aad871826156562459956225060e/LaguhingLady_new.gif" data-mid="104782870" border="0" data-scale="100" src="https://freight.cargo.site/w/251/i/cd1ce11c91039df1c7ebdc5bc4bccd4a9142aad871826156562459956225060e/LaguhingLady_new.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="224" height="450" width_o="224" height_o="450" data-src="https://freight.cargo.site/t/original/i/2ab336663a1227785408148779df01668543c6187873bc943ca46bb99ca7146d/5GFaceUi_new.gif" data-mid="104782865" border="0" data-scale="100" src="https://freight.cargo.site/w/224/i/2ab336663a1227785408148779df01668543c6187873bc943ca46bb99ca7146d/5GFaceUi_new.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="240" height="450" width_o="240" height_o="450" data-src="https://freight.cargo.site/t/original/i/0deb8a81de920596ad61b85bef5f5c949b8ee7ab3e762384fdb1dccd10615b9d/JamesDaughter_new.gif" data-mid="104782868" border="0" data-scale="100" src="https://freight.cargo.site/w/240/i/0deb8a81de920596ad61b85bef5f5c949b8ee7ab3e762384fdb1dccd10615b9d/JamesDaughter_new.gif" /&#62;

___________________________Copywriter: Andrew BernsteinCopywriter: Roger Feely-Lussier


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