Hans: Energizer Inductive Charger Instructional Campaign

Sales and public opinion were low for Energizer's Inductive Charging Pad because people did not fully understand the technology. We found a creative way to explain the technology with an instructional video, website, and of course, a floating head from the future named Hans.

The Instructional Video

Product Overview Web Page

A 3-Dimensional experience dynamically shows off all features of the product. This is one page from a fully developed microsite.

Expandable Banner on CNet

Much like the website, this expandable banner shows off the product benefits.

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Copywriter: Thomas Scaglione