Hans: Energizer Inductive Charger Instructional Campaign
Sales and public opinion were low for Energizer's Inductive Charging Pad because people did not fully understand the technology. We found a creative way to explain the technology with an instructional video, website, and of course, a floating head from the future named Hans.
The Instructional Video
Product Overview Web Page
A 3-Dimensional experience dynamically shows off all features of the product. This is one page from a fully developed microsite.
Expandable Banner on CNet
Much like the website, this expandable banner shows off the product benefits.
Copywriter: Thomas Scaglione